We’re Bright Spot Public Relations

communications strategists

Our Services


Public Relations

We help you create compelling stories that will bring your organization the positive publicity it deserves.


Our team of experts provides strategic internal and external communications counsel for your employees or clients.


We help you create a marketing plan and strategy.

Media Training

We provide coaching and preparation for media interviews, presentations or other appearances.

Event Planning

Whether your event is for 50 attendees or 500, we help you plan from beginning to end with content and theme development as well as logistics and planning for both in person and virtual events.

Brand Strategy

We help you develop your brand and strategic vision and answer the question—what do you want people to say about you?

About Us

Alicia Webb, Principal of Bright Spot Public Relations, LLC is a marketing and communications professional with experience in several industries including, healthcare, pharmaceuticals, insurance and manufacturing. Alicia has held marketing, communications, brand management and event planning roles at several organizations including, Allstate Insurance Company, Baxter International Inc. and M. Holland Company. Her background is diverse, she has experience working for Fortune 500 companies as well as start-ups. Alicia also worked as a personal shopper and stylist for Marshall Field’s. A passionate brand ambassador and former journalist, Alicia is an experienced content creator and storyteller, excited to help companies strategically raise their profiles.

Alicia is a lover of news, sports and all things related to pop culture. She is an active volunteer with several non-for-profit organizations in the Chicago area. Forever a Hoosier, Alicia is a very proud Indiana University alumna. She holds a BA in Journalism.


Nonprofit Leader

“Alicia is the definition of joy to work with, especially in a collaborative situation. Her writing skills are excellent, her attention to detail and willingness to do research is inspiring.

She is one of a small group of professionals who have signed on to help our nonprofit reach our goals! I can honestly say that I rely on her PR knowledge and have learned more than a few things from her experience.”

Manufacturing Professional

“What makes Alicia remarkable is her ability to take on tasks that are significant to the company’s growth; Alicia is a do-er, is organized and demonstrates with effective throughput.

She leads and manages relationships that are critical in pioneering initiatives for the company. These valued skills sets would be a welcomed asset to any company.”

Marketing Agency President

“Alicia is a highly dedicated marketing communications professional. Alicia always keeps the company’s business goals at the forefront of her decision-making, and determining the best course of action for marketing communications.

She is the rare mix of big thinker, but also a tactical doer. She is thoughtful, detailed and results-orientated. She solicits the feedback of others and is diplomatic and thoughtful about using the best insight in the spirit of great outcomes. She is a skilled communicator and team player.”

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