The Power of the Pivot:
A Podcast with Alicia Webb
Claire Smith is the maker, baker & founder of Teffola. She was raised on a working crop farm in Southern Michigan—she is a part of the 7th generation. After turning away from a decade old dream of becoming a pediatric cardiologist, she started making granola from a high school cafeteria for local stores. Now, four years in, she’s built a brand celebrating ancient grains that are known across the Midwest for creating high quality, low sugar granola.
We discuss how life growing up on a farm shaped her and why she is now so passionate about the food industry after her life-long love of science.